Every call that goes to voicemail is a customer who might call your competitor instead. Enter a few numbers to see what that adds up to each month and year.
Start from an example
What a typical new customer spends on one visit, job or order.
Check your phone's call log or your provider's report for calls you didn't answer.
Many people call the next business instead of leaving a voicemail.
Of the callers you do reach, the share who become customers.
Estimated revenue lost to missed calls
$1,663/mo
Missed-call text back costs a flat $99/month. It sends every missed caller an instant text from your business number and covers its cost if it saves one job a month. Right now you’re losing about 17× that price every month.
Estimate = missed calls per week × % who don’t call back × close rate × average job value × 4.33 weeks per month. Your real numbers will vary.
For most local businesses, a phone call is the hottest lead there is. The person calling has a need right now and has already picked you from a list. When that call goes to voicemail, many people don't leave a message. They hang up and call the next business, and you never find out what the job was worth.
The calculator above puts a number on that leak using four inputs you can find or estimate: how many calls you miss in a typical week, how many of those callers never try again, how often you win a customer once you do talk, and what a typical job or sale is worth. Small numbers add up quickly: one or two lost customers a week can mean thousands of dollars a month.
You don't need to answer every call to fix it. Missed-call text back sends an instant, friendly text from your business number whenever you can't pick up, so the caller can reply, book or wait for a call back instead of moving on. For a flat $99 a month, it can pay for itself with a single saved job.
Multiply your missed calls per week by the share of callers who never call back, your close rate and your average job value. That gives lost revenue per week; multiply by 4.33 for a month and by 12 for a year. The calculator does this for you and updates as you change the numbers.
Your phone carrier, VoIP provider or business phone app usually shows missed and unanswered calls in its call log or reports. Count a typical week, including after-hours calls and calls that rang out while you were busy. If you can't get exact numbers, start with an honest estimate and adjust later.
It varies by business. Callers with an urgent need, such as a burst pipe, usually call the next company right away, while loyal customers are more likely to try again. If you're unsure, start with the example for your business type and adjust it to match your experience.
When you can't answer, the caller gets an instant text from your business number, so the conversation continues by text instead of ending at voicemail. GPITech sets it up for you for a flat $99 a month with no contract.
Work out the real cost of missed calls with a simple formula, three worked examples for contractors, salons and restaurants, and a free online calculator.
Missed call text back explained for small businesses: how it works, ready-to-use message templates, consent basics, and how it fits with your CRM.
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We'll set up missed-call text back on your existing business number for $99/month, no contract. Or book a free call to look at your whole lead flow.