Brody Pennell: A better digital experience for an established HVAC company
- Client
- Brody Pennell Heating & Air Conditioning
- Industry
- HVAC & Home Services
- Location
- Los Angeles, California
- Services
- Website Design & Development
Credibility is just the starting point
For an established home services company, a website needs to do more than establish credibility. It needs to help homeowners understand the available services, find relevant information and quickly request help when their heating or cooling stops working.
Brody Pennell has served the greater Los Angeles area since 1945 with a broad range of HVAC services. Its digital experience needed to support that breadth while making it easier for homeowners to navigate their options and take the next step.
Built around how homeowners find and book HVAC help
GPITech built a website that presents Brody Pennell's services, communicates its expertise and guides homeowners toward a service request. What we delivered:
Service-focused experience
A clear structure for exploring heating, air conditioning, heat pumps, maintenance, installation and indoor air quality.
Clear calls to action
Book online, instant quote, request service and click-to-call — prominent on every page, so research turns into a request.
Service-area discovery
Location-specific pages that show homeowners exactly which Los Angeles communities are served.
Educational content
HVAC resources, maintenance tips, repair-or-replace guidance, videos and FAQs that answer homeowners' questions.
Trust & credibility
Highlights 80 years of history, awards, licensing, reviews and service standards to build confidence fast.
Mobile accessibility
A responsive experience that puts services, booking and the phone number within a thumb's reach.
01A service request form on every key page
02Service pages built to convert
03Every community they serve
More inquiries, more booked service
The new website connects homeowners with the services they need — and turns more visits into service requests.
Increase in service inquiries generated by the website.
More visitors completing a service request online.
More leads from local search for HVAC services.
For an HVAC company, the website is often where homeowners decide who to call. Brody Pennell's now helps them find a reliable provider, understand their options and request help in a few clicks.
The project shows GPITech's ability to build a service-oriented website around a real business's offerings, customer journey and local market.
“After 80 years in business, we needed a website that reflected the service we deliver. GPITech made it easy for homeowners to find the right service and reach us — and we're getting noticeably more service requests online.”
Let's build something that moves your business forward.
Whether you want more leads, simpler customer bookings or a modern online presence, we'll help you build the right solution.